Martin Hermsen

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Martin Hermsen

Partner

Martin Hermsen is partner at Dicitas Consulting and is responsible for the Strategy, Customer & Channel practice.

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Biography

Martin Hermsen is partner at Dicitas Consulting and is responsible for the Customer management practice. He has over 20 years of consulting experience in growth & competitive strategy, product innovation, marketing and customer management. Martin studied Information Engineering at the University of Amsterdam, and received his MBA from the Rotterdam School of Management, Erasmus Graduate School of Business.

His areas of expertise include Strategy, Marketing and Sales, Social Media from which five years in the US. Specialized in transformational program management for large global multinational companies, restructuring, workforce transformation, process reengineering and technology enablement. Prior to Dicitas Consulting Martin worked for Accenture, managing their Benelux CRM practice and BearingPoint.

Over the years Martin consulted to organizations like ABN Amro, Air France KLM, MSD Organon, Astra Zeneca, BHP Billiton, Bridgestone Firestone, Ford Motor Company, Heineken, ING Bank, KPN (Royal Dutch Telecom), Novartis, Pfizer, Philips Consumer Electronics, Medical Systems, Lighting, Procter & Gamble Europe and US, Reed Elsevier, SITA (Suez-GDF), Sol Melia Hotels & Resorts, TUI travel company, Unilever, Vodafone, VOPAK, Volkswagen, Yamaha Motor.

Martin has experience with Competitive strategy, Go to market strategy, market analysis, market segmentation, marketing and sales strategy, customer needs analysis, customer experience design, brand management, yield management and dynamic pricing strategies, revenue Management, web channel development, customer relationship management, internet database marketing and campaign management, customer loyalty program development, social media and digital transformation.

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