
How customer journey mining improves your customer engagement and sales
Written by Thijs van TolWe all want to have loyal, engaged and valuable customers. For this we are designing and delivering customer journeys to be able to deliver a compelling and differentiating customer experience. However, designing the right customer journey is not easy.
– How do we design and implement a customer journey?
– How do we measure the positive impact of the voice of the customer?
– How do we measure the internal delivery excellence of the customer journey?
– How does it drive customer engagement and sales?
Realizing the optimal customer experience requires a significant investment. Companies often lose sight of the relation between customer experience and the investment to deliver. Customer journey mining helps you to innovate your customer journeys fact based targeted to drive customer engagement and sales.
customer journey, Dicitas, digital, Digital Transformation, mining, transformation