Digital Dominance Benchmark

June 8th 2017 – Employment agencies are still behind the Digitalization Curve

Written by Dicitas

The Employment Agency sector is the area researched most recently as part of the Digital Dominance BenchmarkTM. The overall conclusion is that scores for the Employment Agency sector across all categories, lands well below the cross-industry average for the Netherlands and Belgium.

Many organizations are struggling to live up to customer expectations and to know how to offer the proper experiences across their digital channels. Even though many companies increase their digital budgets these days, many still shave difficulty with how to spend it in the best possible way.

We see that the changes in the employment market take a similar route as the consumer market, where consumers are increasingly purchase directly from suppliers online. Candidates approach companies directly and vice versa using online platforms. Technology and digital plays a much larger part in candidates search paths than before. Staying on top of these developments will make or break a successful recruiting journey.

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8 jun

7 Digital Dominance Award 2016 winners in Belgium!

Written by Dicitas

Last week, professionals active in digital marketing representing companies from a range of industries gathered at Chalet Robinson to celebrate the Digital Dominance Award winners for 2016 for the Belgian Market. The Digital Dominance Benchmark is a research conducted by Dicitas Consulting, who initiated this new award to recognize the brands that are dominant in “digital” in their markets. The research was as well conducted for the Netherlands and Asia

For the Belgian market, 55 brands were considered in this benchmark and 21 were nominated as potential award winner in 7 different categories (Banking, Insurance, Telco, Utilities, Food Retail, Retail & Products).

The winners received their awards during the Digital Dominance Award Diner organized by Dicitas Consulting in collaboration with Conversion Talent and Yonego. The partnering companies polled the audience on how they evaluate the gap between their company’s digital ambitions and what they have accomplished in reality. Moreover, it was discussed what holds back companies to close the gap between what consumers expect and what these companies can delivery. During the award dinner, topics were tackled such as ‘how to identify the right digital talent and how to recruit them’ and ‘what to anticipate as digital trends in 2017’.

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2 feb
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