digital

June 8th 2017 – Employment agencies are still behind the Digitalization Curve

Written by Dicitas

The Employment Agency sector is the area researched most recently as part of the Digital Dominance BenchmarkTM. The overall conclusion is that scores for the Employment Agency sector across all categories, lands well below the cross-industry average for the Netherlands and Belgium.

Many organizations are struggling to live up to customer expectations and to know how to offer the proper experiences across their digital channels. Even though many companies increase their digital budgets these days, many still shave difficulty with how to spend it in the best possible way.

We see that the changes in the employment market take a similar route as the consumer market, where consumers are increasingly purchase directly from suppliers online. Candidates approach companies directly and vice versa using online platforms. Technology and digital plays a much larger part in candidates search paths than before. Staying on top of these developments will make or break a successful recruiting journey.

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8 jun

How customer journey mining improves your customer engagement and sales

Written by Thijs van Tol

We all want to have loyal, engaged and valuable customers. For this we are designing and delivering customer journeys to be able to deliver a compelling and differentiating customer experience. However, designing the right customer journey is not easy.

– How do we design and implement a customer journey?

– How do we measure the positive impact of the voice of the customer?

– How do we measure the internal delivery excellence of the customer journey?

– How does it drive customer engagement and sales?

Realizing the optimal customer experience requires a significant investment. Companies often lose sight of the relation between customer experience and the investment to deliver. Customer journey mining helps you to innovate your customer journeys fact based targeted to drive customer engagement and sales.

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27 feb

7 Digital Dominance Award 2016 winners in Belgium!

Written by Dicitas

Last week, professionals active in digital marketing representing companies from a range of industries gathered at Chalet Robinson to celebrate the Digital Dominance Award winners for 2016 for the Belgian Market. The Digital Dominance Benchmark is a research conducted by Dicitas Consulting, who initiated this new award to recognize the brands that are dominant in “digital” in their markets. The research was as well conducted for the Netherlands and Asia

For the Belgian market, 55 brands were considered in this benchmark and 21 were nominated as potential award winner in 7 different categories (Banking, Insurance, Telco, Utilities, Food Retail, Retail & Products).

The winners received their awards during the Digital Dominance Award Diner organized by Dicitas Consulting in collaboration with Conversion Talent and Yonego. The partnering companies polled the audience on how they evaluate the gap between their company’s digital ambitions and what they have accomplished in reality. Moreover, it was discussed what holds back companies to close the gap between what consumers expect and what these companies can delivery. During the award dinner, topics were tackled such as ‘how to identify the right digital talent and how to recruit them’ and ‘what to anticipate as digital trends in 2017’.

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2 feb

Digital Innovation Summit III: 15 September 2016

Written by Dicitas

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For the third consecutive year, Dicitas Consulting will organize the Digital Innovation Summit on Thursday, the 15th of September 2016. The Digital Innovation Summit is an annual event presenting the latest thought leadership in digital trends, innovation and transformation.

25 mei

Retailers. Dare to transform!

Written by Martin Hermsen

virtual supermarket

Retail companies have been dealing with increasingly diverse and faster paced consumer expectations for some time now. To satisfy these expectations, they have felt forced to move faster and faster within a wide variety of channels. Mostly though, they implemented cosmetic changes such as loyalty programs, store remodels, adapting product portfolios, etc. Again and again it was a difficult trade-off between consumer experience, logistical efficiency and business profitability.

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23 nov

What if competition knows your 2016 plans? IT alone won’t save you

Written by Martin Hermsen

Security. What happens if your competitors have your list of customers, prices, discounts, promotion plans, innovation reports? In a recent HBR webinar featuring the Pentagon, security was the key topic. Of course they are the obvious target in Cyberwar, but what about your and my business.

“Last year, Holland lost more money to cybercrime (4.0% of its GDP) than it gained from IT (3.2%).”

Too many companies still rely on firewalls and refreshing passwords as key security actions. Yet, I have noticed first hand what people do immediately when they find a USB drive somewhere: “Oh, let’s look what’s on the stick”. In seconds a computer is infected with remote access malware or could even be fried. And it’s not about that infected computer alone.
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27 okt

The battle of the digital ecosystems

Written by Martin Hermsen

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The battle of the digital eco-systems
A couple of minutes ago I got triggered to write this quick blog. In my LinkedIn timeline passed a sponsored message from Bol.com, a Dutch e-tailer that is part of the Ahold Group. The message shows this company truly understands what digital transformation is about and in which interesting era we live.

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15 okt

Digital Transformation: To CDO or not to CDO, that is the question.

Written by Martin Hermsen

Digital-Organization2

A couple of days ago I was asked to join a Chief Digital Officer Roundtable in London* to discuss the many pitfalls and challenges a digital transformation brings to an organization. Looking at the program and the intended attendee list it promises to be a very interesting couple of days. Nonetheless, the title of the conference left me in limbo: Does an organization need a Chief Digital Officer? (CDO) The title ‘Chief Digital Officer’ holds quite some aspects.
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30 sep
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