How customer journey mining improves your customer engagement and sales
Written by Thijs van TolWe all want to have loyal, engaged and valuable customers. For this we are designing and delivering customer journeys to be able to deliver a compelling and differentiating customer experience. However, designing the right customer journey is not easy.
– How do we design and implement a customer journey?
– How do we measure the positive impact of the voice of the customer?
– How do we measure the internal delivery excellence of the customer journey?
– How does it drive customer engagement and sales?
Realizing the optimal customer experience requires a significant investment. Companies often lose sight of the relation between customer experience and the investment to deliver. Customer journey mining helps you to innovate your customer journeys fact based targeted to drive customer engagement and sales.
7 Digital Dominance Award 2016 winners in Belgium!
Written by DicitasLast week, professionals active in digital marketing representing companies from a range of industries gathered at Chalet Robinson to celebrate the Digital Dominance Award winners for 2016 for the Belgian Market. The Digital Dominance Benchmark is a research conducted by Dicitas Consulting, who initiated this new award to recognize the brands that are dominant in “digital” in their markets. The research was as well conducted for the Netherlands and Asia
For the Belgian market, 55 brands were considered in this benchmark and 21 were nominated as potential award winner in 7 different categories (Banking, Insurance, Telco, Utilities, Food Retail, Retail & Products).
The winners received their awards during the Digital Dominance Award Diner organized by Dicitas Consulting in collaboration with Conversion Talent and Yonego. The partnering companies polled the audience on how they evaluate the gap between their company’s digital ambitions and what they have accomplished in reality. Moreover, it was discussed what holds back companies to close the gap between what consumers expect and what these companies can delivery. During the award dinner, topics were tackled such as ‘how to identify the right digital talent and how to recruit them’ and ‘what to anticipate as digital trends in 2017’.
Retailers. Dare to transform!
Written by Martin Hermsen
Retail companies have been dealing with increasingly diverse and faster paced consumer expectations for some time now. To satisfy these expectations, they have felt forced to move faster and faster within a wide variety of channels. Mostly though, they implemented cosmetic changes such as loyalty programs, store remodels, adapting product portfolios, etc. Again and again it was a difficult trade-off between consumer experience, logistical efficiency and business profitability.
The battle of the digital ecosystems
Written by Martin Hermsen
The battle of the digital eco-systems
A couple of minutes ago I got triggered to write this quick blog. In my LinkedIn timeline passed a sponsored message from Bol.com, a Dutch e-tailer that is part of the Ahold Group. The message shows this company truly understands what digital transformation is about and in which interesting era we live.
Digital Transformation Introduction Series with Infographic
Written by Martin HermsenZDNet recently published a multi-series on Digital Transformation.
Summary: Human behavior is changing. Technology is on track to dominate our lives, and we are becoming digital-first. There is no doubt that a digital transformation is already ongoing and omnipresent.
Digital Innovation Summit 2014 – What does Digital mean to you?
Written by Martin Hermsen
Digital means: “Opportunity” to the executives visiting the 2014 edition of the Digital Innovation Summit on 9th October in Utrecht, The Netherlands. Find out more about the summit and see the presentations of our speakers: see here
Digital Innovators speaking at the 2014 Digital Innovation Summit on 9th October in Utrecht
Written by Martin Hermsen
In this years edition of the Digital Innovation Summit leading Digital Innovators will present their vision, assets and client cases together with clients. Join us on 9th October in Utrecht for this unique event.
Management faces digitally transformed reality – join us on 9 Oct 2014
Written by Martin Hermsen
Digital developments are changing society at an increasing speed. You are in a digitally transformed, ever-changing market-place. Join us on October 9th and learn from others how they successfully excel in this new setting.
customer journey, Dicitas, digital, Digital Transformation, mining, transformation