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The Nominees for Digital Dominance Awards Belgium are announced

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Entering 2017 we look back evaluating which brands were most dominant in 2016 in the digital presence within their industry. Research by Dicitas Consulting (www.dicitas.com), who initiated this new award to recognize the digitally dominant brands, is not only executed in Belgium. Similar awards have recognized the digital dominant brands in the Netherlands and in Asia.

For the Belgian market 55 brands were screened and 18 were nominated in 6 different categories (Banking, Insurance, Telco, Utilities, Food Retail, Products).

The winners will receive their awards during the Digital Dominance Award Diner on the 26th of January. This event is organized by Dicitas Consulting in collaboration with Conversion Talent (www.conversiontalent.eu) and Yonego (www.yonego.be) will start at 5pm at Chalet Robinson in Brussels.

During the award evening topics will be tackled as ‘how to identify the right digital talent and how to recruit them’, ‘anticipated digital trends for 2017’ and in interactive session with the public how they look at the future.

Belgium still catching up

The results of the research show us still large differences between industries. Also geographically there still is a gap. Belgium still has a gap to close in most categories in comparison with the Netherlands and Asia. “Despite the progress, there still remains for many consumers a mismatch between what they expect from a brand in this digital era and what the brands actually offer.”, says Davy Verhulst, partner at Dicitas Consulting responsible for the Belux practice. “Closing this digital performance gap is for many companies high on their list of challenges to tackle. As a first step it is important how well they currently perform in comparison with their benchmark”.

Digital Dominance Index

The 55 brands were compared and ranked based on their digital presence towards the consumer with the Digital Dominance Index as measure. Companies aim to create a competitive advantage by being recognized as an authority on specific digital channels. The Digital Dominance Index has as objective to identify the digital leaders in a given industry and provide insights on what is necessary to become such a digital leader. The index is an analysis based on common sense and facts available to the public and therefore objective in its nature. The index is based on the analysis in 5 most common digital dimensions: Website, Online Video, Mobile apps, Social Media search engine performance.

Want to attend the event and find out more details?

You find more details on http://www.digitaldominance.eu where you find the program and contact form to request an invitation.

 

Press contact: Davy Verhulst, +32 475 83 99 98, davy.verhulst@dicitas.com

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