Digital/omnichannel Capability Development

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When growing your organization towards a more digital operating model, it is important to stand on a good foundation of digital capabilities. Without a solid foundation, execution and ecosystem delivery will prove difficult in practice. It is therefore crucial to detail all organizational capabilities that will help you to deliver on your strategic objectives. A digital capability defines the requirements for the organization, its processes, people and technology, as well as the KPIs to measure its performance.


The Dicitas Digital Blueprint:

When we help organizations to assess and design their new digital organizations, a digital capability assessment is always our starting point. We look at the functional areas in question, and depending on the industry our client is operating in, we validate the current business operations against our industry digital blueprint, that outlines the key areas of capability per industry.

Our model contains over 65 capabilities, each of them divided into 5 levels of maturity, and is used to define where an organization needs to improve, and how.

Our digital capability blueprint is verified in multiple industries and provides a basis for the creation of your organization specific digital blueprint, which in turn is used to develop the required digital capabilities.

A thorough assessment of the current state is done, and together with the project team members we define what capabilities are needed in the future, in which priority and with which maturity. Finally, we make the digital transformation plan and roadmap.

Our approach to develop your Digital Capability Blueprint

The workstreams below are described in sequential order, however during the projects the work is done in multidisciplinary teams working in sprints with a defined specific scope using scrum based ways of working.

  1. Define target digital operating model and current maturity

The first step we take is to define the desired future state operating model, and to define the current maturity. The gap between the current capability maturity and the desired new state is what serves as the foundation for the roadmap ahead.

  1. Design digital blueprint

Once the type of operating model and the current organizational maturity has been determined, we design the pieces and details of the digital blueprint and the new way of working. We help our clients to draw up a detailed description of their new digital processes. Each process helps to realize the new digitally operating organization, who is involved with it and how it will be operated. Each business process is described both in a process overview landscape, and how each process is connected to another, as well as individually, where input and output along with specific activities are defined.

  1. Define digital technology needs

Once the digital blueprint is defined, we can assess the digital technology needs. Our digital reference model is constantly updated with the latest innovation and developments in the area’s of cloud, saas, fintech, web, mobile, ecosystems, data platforms, marketing applications, etc. We select the best component based on price and value and design the future state digital technology architecture. At this point vendors will be approached to start pilots, POCs or simply start the deployment of the solution.

  1. Define organizational impact

When the new digital blueprint and processes have been designed, we assess the impact on the organization and its current capabilities and workflows. The organizations way of operating will be assessed and the match with the new processes needs to be determined. The changes are not always huge, but it is important to determine what needs to change both with regards to the organizational structure, the people, the way they work and with what technology they are currently operating. As the impact is established, organizational design, structure, governance and jobrole design is sometimes needed. A change and training plan is made to define the right approach and steps to support the required organizational change. 

  1. Define roadmap for capability realization

All factors put together are input for the finalized roadmap on the capability development. This exercise often goes hand in hand with a connection to the futureproof digital strategy, and informs on how these capabilities step by step will help support the realization of the new digital reality.

The concrete outcomes:

  • Digital/omnichannel capability maturity assessment
  • Digital/omnichannel capability blueprint
  • Digital/omnichannel process design
  • Digital/omnichannel technology architecture
  • Organizational impact analysis
  • Organizational change and training plan
  • Transformation plan and roadmap

For more information please contact Martin Hermsen or Remko Voorzaat.

Martin Hermsen
+31 646.828.785

Remko Voorzaat
+31 +638.310.131


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