Dicitas Consulting, a consulting firm fully focused on digital transformation creates a Belux subsidiary. This to the benefit of Belgian based companies.

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Amsterdam/Brussel, October 9th 2014 – Less than a year after Martin Hermsen and Rufus Udo, two former partners from Accenture, launched the new pureplay digital consulting firm, they announce, on their digital innovation summit, the collaboration with Davy Verhulst as managing partner for the Belgian/Luxembourg market. The Dicitas Consulting Partners and their associates form a team covering all aspects of end-to-end digital transformation.


“Dicitas Consulting helps organizations to transform and become digital leaders in their market. Together with a strong network of digital innovators, we realize sustainable business performance improvement and growth” says Rufus Udo. “Digital transformation requires many things, including mastering the digital customer experience, omnichannel concepts, big data management and analytics, mobile customer connectivity, real time measurement, process excellence and more” adds Martin Hermsen. “It’s this holistic approach to digitalisation, which uniquely positions Dicitas Consulting without it requiring an army of consultants, that convinced me most to associate myself” shares Davy Verhulst.


New type of consulting firm

“Business consulting has gone through quite some (r)evolution over the last 2 decades. We witnessed the wave of big ERP and CRM roll outs, followed by an even further accelerated growth of the big consulting firms who started to take over full operations in huge outsourcing deals. This led to a high level of standardization, which on its turn created the space for a sea of smaller niche players that addressed only partially the many business challenges or were specialized in general project management. In recent years we reached the stage where external advice was even sourced from the one-man company, aka the freelancer. I was lucky to have lived this evolution first hand”, says Davy Verhulst enthusiastically, “We of Dicitas Consulting are convinced we entered a new phase in which the digital context not only translates in opportunities in a new way of working for our clients, but likewise for consulting firms. We become the business advisors that apply our in-depth industry knowledge and consulting capabilities to implement an independent choice of technology together with our network of technical partners. For the latter this unique positioning of Dicitas Consulting brings additional value. Often they have break-through technical solutions, however lack the bandwidth to implement in large companies or recognize the business value of their solution outside the initial context for which they developed it.”


Rufus Udo, managing partner and co-founder of Dicitas Consulting, is responsible for the transformation & innovation practice. “The idea to create a new type of consulting firm was based on the insight that society is changing more rapidly than ever before, resulting in significant gaps between what customers expect and what companies can offer: or, as we call it, the digital performance gap. Many traditional organizations have difficulty to close this gap and face tough competition from new entrants. New, innovative companies have redefined the rules of the game. Dicitas Consulting helps its clients to build better companies, fit to compete in a digital world. We work value based and take responsibility in achieving the targeted results”.


A Network of Digital Thought Leaders

“Companies face simultaneous shifts in many areas of their business. Individuals with great ideas no longer need to work with large corporates for realizing their dreams – they “crowd fund” them. New, disruptive digital products and services are created in increasingly shorter lead times.  In our globally networked society, companies today need business partners that help them position for the global digital challenge, bringing true experience and access to thought leaders that understand the disruptive changes the market is undergoing.  Dicitas Consulting offers clients both, many years of relevant consulting experience and a partner-network of digital thought leaders”, summarizes Martin Hermsen.


About Dicitas Consulting

Dicitas Consulting helps organizations in creating breakthrough business performance improvements through the implementation of new business models, the practical application of digital innovations and the enablement of people. We create substantial value for our clients, our network partners and our people.

Customers are served with the deep industry-, functional- and technology expertise required to address the challenges they face. We combine extensive consulting experience with the latest insights in technology and business transformation. We believe that the challenges of our clients today are driven by an economic and digital transition. Being successful now, requires new and distinguishing capabilities. Dicitas Consulting helps to define and implement those capabilities.


Martin Hermsen is managing partner and co-founder of Dicitas Consulting. He leads the Digital Marketing practice. Martin has over 20 years of consulting experience in growth & competitive strategy, product innovation, marketing and customer management. He studied Information Engineering at the University of Amsterdam and received his MBA from the Rotterdam School of Management.


Rufus Udo is managing partner and co-founder of Dicitas Consulting. He leads the Transformation & Innovation practice. Rufus has more than 20 years of experience in defining, realizing and managing complex business transformation programs for multinational clients. Rufus Udo holds a Masters degree in Mechanical Engineering from the Delft University of Technology. Prior to founding Dicitas Consulting, Rufus spent the majority of his career at Accenture, nine years of which as an Executive Partner, leading a part of the Dutch practice.


Davy Verhulst is managing partner of Dicitas Consulting Belux. Davy has over 15 years of experience which includes business consultancy, marketing, e-commerce and customer management of national as much as international companies. Davy Verhulst graduated as commercial engineer at UFSIA, to start his career at Accenture (called Andersen Consulting at that time). He gained experience in line management as global procurement director and as management committee member of the Belux entity of AB-Inbev. In 2008 he decided to follow his desire to build-up companies himself. He has been associated with Value Republic and The House of Marketing in the past and co-owns PicsAwall an event marketing tech start-up.


About the Digital Innovation Summit

Thursday, October 9th, 2014 – 12:00 till 21:00

Dicitas Consulting and the Dicitas Digital Transformation Network organize the Digital Innovation Summit 2014 as the benchmark for digital innovation and transformation.  We mobilized both the digital pioneers of the first hour together with small innovative digital entrepreneurs to help you think beyond the digital state of today into the future. If you ever asked yourself the question, what does digital mean for me?, this is the summit you want to be.


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For further information please contact:


Davy Verhulst,
Managing Partner Belux
+32 475 83 99 98
Martin Hermsen, partner
+31 646 82 87 85
Rufus Udo, partner
+31 622 52 53 92
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