Dicitas Consulting and Sia Partners join forces to strengthen their advisory services in Digital Transformation

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Sia Partners and Dicitas Consulting join their forces in innovation and digital transformation advisory services. Dicitas Consulting joins Sia Partners and will bring it’s clientbase, digital thought leadership and team to the Dutch branch of the international consultancy. “The integration of Dicitas Consulting follows our growth ambition in the BeNeLux market says Robert Jan van Vliet, partner at Sia Partners Netherlands.

Sia Partners, founded in 1999 in France, has experienced strong growth in recent years and employs around 1200 consultants and staff in 20+ branche offices in more than 15 countries. In the Netherlands, Sia Partners is one of the fastest growing consultancy firms. Through the addition of Dicitas Consulting, the Dutch team grows to over 40 partners and consultants, giving the consultancy firm a solid basis to advise and support customers within the sectors it focuses on: financial services, energy & utilities and now also in FMCG, Retail, Transport Industry, Media and Telecom.

Martin Hermsen, founder of Dicitas Consulting, will be responsible within Sia Partners for the further development of the Marketing & Customer Experience (MCX) practice. Van Vliet: “Hermsen greatly enhances our digital services. He brings strong knowledge and expertise and a strong track record that speaks for itself. “One of the motives for Hermsen to join Sia Partners is that by joining forces, he will be able to offer more end-to-end services to clients. “In order to achieve a successful digital transformation, many pieces of the puzzle have to end up in the right place. Think of managing and controlling the digital customer experience, the use of omnichannel concepts, analytics on customer data, mobile connectivity, digital product and service innovation and process excellence. At Sia, all these disciplines are available in-house.”

Martin Hermsen, who is appointed as partner within Sia Partners, is a veteran in the world of advice. He has worked throughout his career as a management consultant, and before he founded Dicitas Consulting in 2014, he was Partner at BearingPoint, where he led the Marketing and CRM practice of the firm. He held a similar position at Accenture. Earlier in his career he worked for Deloitte and Capgemini, in various leadership roles.

In addition to his extensive experience, Hermsen also brings a broad customer base and digital thought leadership as well as the annual ‘Digital Dominance Awards’. Launched in 2015, this competition has become a leading platform for organizations leading the way in digital and omnichannel business. By conducting research into more than 50 performance indicators, divided over five aspects (website, social channels, online video, SEO and apps), Hermsen and his team map each year which brands are best able to offer their clients an excellent digital experience. “We are going to continue the ‘Digital Dominance Awards’ and the ‘Digital innovation Summit’ under the banner of Sia Partners, says Hermsen, who adds that he is delighted to join Sia Partners, an organization he describes as an “Innovative, ambitious and fast-growing consultancy”.

The acquisition of Dicitas Consulting by Sia Partners comes at a time when digital consultancy is growing explosively: according to data from Source Global Research, customers in 2017 spent $ 44 billion worldwide on digital transformation consulting, a doubling of the previous year. And while emerging technologies play an increasingly central role in the business operations of organizations – such as robotization, Industry 4.0, Internet of Things (IoT), and artificial intelligence – the call for digital transformation expertise is getting louder. The ambition to be at the forefront of digital developments as a consultancy firm has shown Sia Consulting with, among other things, innovations in its consulting 4.0 platform.

Sitting still and resting on the laurels are not among the options, says Hermsen: “Keeping up with the digital developments requires constant attention. And for the back runners, closing their so-called digital performance gap is a serious challenge. In the coming months, Van Vliet and Hermsen will work closely together to integrate the two organizations and streamline their range of services.

About Sia Partners

Sia Partners is a global boutique firm of management consultants who are at the forefront of innovation and a leader in Transformation Consulting, Data Science, and Digital Strategies. Sia works with the world’s best businesses to help them implement complex organisational change. In the past 19 years, Sia Partners has become a leading international independent consulting firm. The firm is recognized for its advanced expertise in the energy, banks, insurance, telecoms and transportation sectors. Cofounded in 1999 by Matthieu Courtecuisse, the group is now present in 15 countries and counts the United States as its second-largest market. Its global presence is supported by 1200 consultants across these markets.

About Dicitas Consulting

Dicitas Consulting helps organizations in creating breakthrough business performance improvements through the implementation of new business models, the practical application of digital innovations and the enablement of people. We create substantial value for our clients, our network partners and our people.

Martin Hermsen is partner at Sia Partners and was co-founder of Dicitas Consulting. Martin has over 20 years of consulting experience in growth & competitive strategy, product innovation, marketing and customer management. He studied Information Engineering at the University of Amsterdam and received his MBA from the Erasmus University, Rotterdam School of Management.

Robert Jan van Vliet is partner at Sia Partners and works for over 15 years as management consultant with Utilities, Oil & Gas and Chemicals companies. Robert Jan founded the Sia Partners office in Amsterdam early 2010. In his approach he considers teamwork, a positive and engaged mindset mandatory in order to perform well at his customers and to optimize team performance. Robert Jan is currently very active in the areas of digital transformation and analytics-based consulting. Robert Jan holds a Master of Science in Business Administration from the Erasmus University in Rotterdam.

For more information:

Martin Hermsen
+31 646 82 87 85


Robert-Jan van Vliet
+31 647 23 21 16

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