Digital Transformation

Nederlandse merken verbeteren zich slechts langzaam op digitaal gebied

Written by Dicitas

Dicitas Consulting heeft voor het tweede achtereenvolgende jaar de Digital Dominance Benchmark uitgevoerd. Deze benchmark toont de competitieve sterkte van een merk in de verschillende digitale kanalen. #DIS2018NL

Ten opzichte van de vorige benchmark in 2017 hebben Nederlandse bedrijven en merken zich slechts beperkt verbeterd voor wat betreft de digitale zichtbaarheid en kracht van hun merk. Dit in tegenstelling tot bedrijven in een aantal andere landen van Europa zoals Engeland, Duitsland en Frankrijk. Er bestaat nog steeds een kloof tussen wat klanten verwachten en ervaren van een merk in de huidige digitale wereld. Het dichten van deze digitale prestatiekloof is voor veel bedrijven een serieuze uitdaging. Read more

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19 jan

June 8th 2017 – Employment agencies are still behind the Digitalization Curve

Written by Dicitas

The Employment Agency sector is the area researched most recently as part of the Digital Dominance BenchmarkTM. The overall conclusion is that scores for the Employment Agency sector across all categories, lands well below the cross-industry average for the Netherlands and Belgium.

Many organizations are struggling to live up to customer expectations and to know how to offer the proper experiences across their digital channels. Even though many companies increase their digital budgets these days, many still shave difficulty with how to spend it in the best possible way.

We see that the changes in the employment market take a similar route as the consumer market, where consumers are increasingly purchase directly from suppliers online. Candidates approach companies directly and vice versa using online platforms. Technology and digital plays a much larger part in candidates search paths than before. Staying on top of these developments will make or break a successful recruiting journey.

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8 jun

Time for HR to focus on employees

Written by Dicitas

I recently read an article that in France it is now illegal for an employer to email an employee after working hours. The idea seems cripplingly parochial to me. Apart from the fact that if I cannot email a colleague I will just WhatsApp or dropbox them, it appears to align to the 9 to 5 mentality where employees are treated as all having the same disposition and needs.

Blog by Marieke Heikens, Dicitas Consulting.

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3 jun

Retailers. Dare to transform!

Written by Martin Hermsen

virtual supermarket

Retail companies have been dealing with increasingly diverse and faster paced consumer expectations for some time now. To satisfy these expectations, they have felt forced to move faster and faster within a wide variety of channels. Mostly though, they implemented cosmetic changes such as loyalty programs, store remodels, adapting product portfolios, etc. Again and again it was a difficult trade-off between consumer experience, logistical efficiency and business profitability.

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23 nov

The link between Digital, HR, and Customer Services

Written by Martin Hermsen

LCD circuit human on blue screen background

 

I recently switched internet provider, the experience has been painful from start to end. On the day they would come and install everything I was informed through email that they would come around between 12:00 and 18:00. Not a problem, I arranged to work from home. I tried however to get in touch with the provider on that day to see if I could get a slightly more precise time indication, or the drivers number so that I could plan to pick up my kids from after school care somewhere between 4 and 6.

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16 nov

What if competition knows your 2016 plans? IT alone won’t save you

Written by Martin Hermsen

Security. What happens if your competitors have your list of customers, prices, discounts, promotion plans, innovation reports? In a recent HBR webinar featuring the Pentagon, security was the key topic. Of course they are the obvious target in Cyberwar, but what about your and my business.

“Last year, Holland lost more money to cybercrime (4.0% of its GDP) than it gained from IT (3.2%).”

Too many companies still rely on firewalls and refreshing passwords as key security actions. Yet, I have noticed first hand what people do immediately when they find a USB drive somewhere: “Oh, let’s look what’s on the stick”. In seconds a computer is infected with remote access malware or could even be fried. And it’s not about that infected computer alone.
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27 okt

The battle of the digital ecosystems

Written by Martin Hermsen

linkedin_quote

The battle of the digital eco-systems
A couple of minutes ago I got triggered to write this quick blog. In my LinkedIn timeline passed a sponsored message from Bol.com, a Dutch e-tailer that is part of the Ahold Group. The message shows this company truly understands what digital transformation is about and in which interesting era we live.

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15 okt

Digital Transformation: To CDO or not to CDO, that is the question.

Written by Martin Hermsen

Digital-Organization2

A couple of days ago I was asked to join a Chief Digital Officer Roundtable in London* to discuss the many pitfalls and challenges a digital transformation brings to an organization. Looking at the program and the intended attendee list it promises to be a very interesting couple of days. Nonetheless, the title of the conference left me in limbo: Does an organization need a Chief Digital Officer? (CDO) The title ‘Chief Digital Officer’ holds quite some aspects.
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30 sep
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