Digital Economy

Nederlandse merken verbeteren zich slechts langzaam op digitaal gebied

Written by Dicitas

Dicitas Consulting heeft voor het tweede achtereenvolgende jaar de Digital Dominance Benchmark uitgevoerd. Deze benchmark toont de competitieve sterkte van een merk in de verschillende digitale kanalen. #DIS2018NL

Ten opzichte van de vorige benchmark in 2017 hebben Nederlandse bedrijven en merken zich slechts beperkt verbeterd voor wat betreft de digitale zichtbaarheid en kracht van hun merk. Dit in tegenstelling tot bedrijven in een aantal andere landen van Europa zoals Engeland, Duitsland en Frankrijk. Er bestaat nog steeds een kloof tussen wat klanten verwachten en ervaren van een merk in de huidige digitale wereld. Het dichten van deze digitale prestatiekloof is voor veel bedrijven een serieuze uitdaging. Read more

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19 jan

Digital Innovation Summit III: 15 September 2016

Written by Dicitas






For the third consecutive year, Dicitas Consulting will organize the Digital Innovation Summit on Thursday, the 15th of September 2016. The Digital Innovation Summit is an annual event presenting the latest thought leadership in digital trends, innovation and transformation.

25 mei

The battle of the digital ecosystems

Written by Martin Hermsen


The battle of the digital eco-systems
A couple of minutes ago I got triggered to write this quick blog. In my LinkedIn timeline passed a sponsored message from, a Dutch e-tailer that is part of the Ahold Group. The message shows this company truly understands what digital transformation is about and in which interesting era we live.

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15 okt

About the current state of digital in our National Budget 2016

Written by Martin Hermsen

“Digital definitely deserves the undivided attention from parliament nowadays. But how easy is it to track and trace digital in the Dutch National Budget 2016 anyway? Read our whitepaper and find out (Dutch).” 

IT in het huishoudboekje van BV Nederland

20150921 - Dicitas - white paper - IT in het huishoudboekje van BV Nederland_2

23 sep

Digital Innovation Summit 2015

Written by Dicitas

Digital developments are changing society at an increasing speed. They are changing the way markets, consumers and customers behave. Dicitas Consulting and its partners want to share with you the impact of digital innovation on organizations around the globe. Join us at the Digital Innovation Summit 2015 on the 24th of September in Fort Voordorp, Groenekan, Utrecht.
We will show you different aspects of digital innovation during an afternoon and evening program. Leading companies will present the latest digital thinking and breakthrough ideas to you via case studies involving high-profile customer organizations.
The Digital Innovation summit offers you:
– A great event to learn and share how to excel in an ever-changing digital world.
– To learn about digital innovation to help your business succeed and accelerate.
– Interactive sessions to share with and learn from your peers.
– Networking with companies and colleagues in a high-end inspirational environment.
What can you expect to take away:
– Why digital should be important to you and your company’s results
– How digital continues to disrupt your marketplace and how your company can anticipate this disruption
– What your digital organization looks like
– How you can successfully transform towards a digital organization
– How leaders differentiate themselves from the pack
– What it takes to become a digital leader
– How the latest digital innovations van help you achieve your ambitions
The Digital Innovation Summit Board
The Digital innovation summit is organized by Dicitas Consulting and the Digital Innovation Network. Members of this network are: Adnovate, Inergy, Manhattan, Thunderhead, Amazon Web Services, eFocus, Falcon Social.

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5 sep

Dicitas Consulting joined the 2015 edition of the MARUG Conference

Written by Dicitas

Dicitas Consulting joined and supported the 2015 edition of the Marug Conference.



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23 mrt

Dicitas Consulting predictions for 2015 and the digital performance benchmark

Written by Dicitas

During the recent New Year party of Dicitas Consulting co-hosted by Software AG, Martin Hermsen presented the Dicitas Digital Predictions for 2015.


2015 Predictions



The audience acting as the expert panel evaluated all predications on their likelihood to become true in 2015. The outcome was remarkable! The overall conclusion was that 2015 will be the definitive year for the full breakthrough for everything digital. Digital channels, digital devices, digital consumers, digital equipment, digital things, it all dramatically changed our world.


Organizations are forced to rethink how they do business, reframe their go to market, restructure their organization and revitalize their people to fully speak digital in the omnipresent digital world.


It’s essential for organizations to know where they are, what is required now to not go down, what is of strategic importance to win tomorrow. To help organizations with their digital journey Dicitas Consulting developed the Digital Performance Benchmark to take action NOW and FAST.




19 feb

Successful digital business models need deliberately unstable processes

Written by Martin Hermsen

Gartner: successfully implementing digital business models depend on implementing deliberately unstable processes which are agile, adaptable and supermanoeuvrable to support shifting customer needs.

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28 jan

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