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The 2020 Consumer is coming!

Written by Dicitas

Consumers are changing fast. Looking at the latest trend, it is clear that 2020 consumers will be very demanding towards product quality and service quality. The mobile revolution is speeding up the change in consumer behavior. Next to that, it will become very hard to reach a target group by 2020. Consumers will be more selective than ever. As marketers, we need to be aware of these changes and get ready to cope with them.

 

 

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19 nov

Future Vision 2020, a 7 minute look at the trends and innovations shaping the future world

Written by Dicitas

Produced for the 2013 CASE Europe Annual Conference in Manchester, Future Vision 2020 is a 7 minute look at the trends and innovations shaping the future world. From hover trains to hologram TV, from the rise of China to population explosion in Africa, and from global energy shortages to crowd sourcing challenges to find planet-saving answers. Everything you see is being planned, prototyped, developed or already in operation.

 

 

15 nov

Digital Disruption: Unleashing the Next Wave of Innovation

Written by Dicitas

Digital Disruption is changing the way all businesses interact with their customers and each other. Are you ready for the change? Learn what Digital Disruption is, what it means for you and your company, and how to become a Digital Disruptor yourself and not a victim of disruption.

 

 

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14 nov

Dicitas Consulting is recruiting

Written by Dicitas

At Dicitas Consulting we are looking for ambitious people that want to do things differently. With innovation, latest digital developments and technology we help our clients in the digital era. We crack the business issues of today and effectively address topics like digital strategy, digital transformation, channel optimization, customer experience, big data analytics and much more. You want to be part of this, because you are ambitious, passionate, creative, entrepreneurial and do not give up until you have delivered the best to your clients.

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14 nov

Campus recruiting at Rotterdam School of Management

Written by Dicitas

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Tuesday, the 5th of november we will be visiting the campus at the Rotterdam School of Management. Nice to be back at my school. We are  looking forward to meet many bright students who would like to pursue a career at Dicitas Consulting.

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2 nov

Welcome Oliver!

Written by Dicitas

Today we welcome Oliver Trier. Our new member of the leadership team of Dicitas Consulting!
Oliver joins our firm to lead the program management practice.

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1 nov

John Hagel wrote an interesting article on how Drucker predicted the future.

Written by Dicitas

Throughout his life, Peter Drucker strived to understand the increasing complexity of business and society and, most importantly, the implications for how we can continue to create and deliver value in the face of complexity. I have long been influenced by Drucker’s work. In the 1960s and 1970s, he was already anticipating some of the implications of the Big Shift just beginning to emerge: the transition to an information economy, the centrality of knowledge work, and the transformative impact of digital technology on all types of work.
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2 jul

Closing the marketing capabilities gap

Written by Dicitas

George S. Day (Wharton University) wrote an important article on the marketing performance gap. In this article George argues that marketers are being challenged by a deluge of data that is well beyond the capacity of their organizations to comprehend and use. Their strategies are not keeping up with the disruptive effects of technology-empowered customers; the proliferation of media, channel, and customer contact points; or the possibilities for micro segmentation. Closing the widening gap between the accelerating complexity of their markets and the limited ability of their organizations to respond demands new thinking about marketing capabilities.

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6 jun
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