How customer journey mining improves your customer engagement and salesWritten by Dicitas
We all want to have loyal, engaged and valuable customers. For this we are designing and delivering customer journeys to be able to deliver a compelling and differentiating customer experience. However, designing the right customer journey is not easy.
– How do we design and implement a customer journey?
– How do we measure the positive impact of the voice of the customer?
– How do we measure the internal delivery excellence of the customer journey?
– How does it drive customer engagement and sales?
Realizing the optimal customer experience requires a significant investment. Companies often lose sight of the relation between customer experience and the investment to deliver. Customer journey mining helps you to innovate your customer journeys fact based targeted to drive customer engagement and sales.
7 Digital Dominance Award 2016 winners in Belgium!Written by Dicitas
Last week, professionals active in digital marketing representing companies from a range of industries gathered at Chalet Robinson to celebrate the Digital Dominance Award winners for 2016 for the Belgian Market. The Digital Dominance Benchmark is a research conducted by Dicitas Consulting, who initiated this new award to recognize the brands that are dominant in “digital” in their markets. The research was as well conducted for the Netherlands and Asia
For the Belgian market, 55 brands were considered in this benchmark and 21 were nominated as potential award winner in 7 different categories (Banking, Insurance, Telco, Utilities, Food Retail, Retail & Products).
The winners received their awards during the Digital Dominance Award Diner organized by Dicitas Consulting in collaboration with Conversion Talent and Yonego. The partnering companies polled the audience on how they evaluate the gap between their company’s digital ambitions and what they have accomplished in reality. Moreover, it was discussed what holds back companies to close the gap between what consumers expect and what these companies can delivery. During the award dinner, topics were tackled such as ‘how to identify the right digital talent and how to recruit them’ and ‘what to anticipate as digital trends in 2017’.
The Nominees for Digital Dominance Awards Belgium are announcedWritten by Dicitas
Entering 2017 we look back evaluating which brands were most dominant in 2016 in the digital presence within their industry. Research by Dicitas Consulting (www.dicitas.com), who initiated this new award to recognize the digitally dominant brands, is not only executed in Belgium. Similar awards have recognized the digital dominant brands in the Netherlands and in Asia.
For the Belgian market 55 brands were screened and 18 were nominated in 6 different categories (Banking, Insurance, Telco, Utilities, Food Retail, Products).
The winners will receive their awards during the Digital Dominance Award Diner on the 26th of January. This event is organized by Dicitas Consulting in collaboration with Conversion Talent (www.conversiontalent.eu) and Yonego (www.yonego.be) will start at 5pm at Chalet Robinson in Brussels.
During the award evening topics will be tackled as ‘how to identify the right digital talent and how to recruit them’, ‘anticipated digital trends for 2017’ and in interactive session with the public how they look at the future.
A wonderful Christmas and a Prosperous 2017!Written by Dicitas
Dicitas Consulting wishes you a wonderful Christmas and a Prosperous 2017!
The intelligent interface for everythingWritten by Dicitas
Voice-controlled assistance is seeing another evolution as it looks to prove its worth as the next shift in human-computer interaction. Siri creator Dag Kittlaus showed off the first public demo of Viv, an AI virtual system that aims to be “the intelligent interface for everything.” In a live presentation that mentioned the word “paradigm” at least a dozen times, Kittlaus talked a bit about the next wave of computer interaction methods and how Viv would come to “breathe life into the inanimate objects of our life through conversation.”
What is the most digital dominant brand in the Benelux?Written by Dicitas
At this years edition of the Digital Innovation Summit we will reward those brands that stand out in digital dominance in the eyes of the consumer through digital channels. We benchmarked the key brands in the Netherlands and Belgium and we will reward the winners on the 15th of September 2016.
Have you been wondering…
– How your brands are acting in the digital sphere?
– How your brand and company stacks up against your competitors?
– How your brands are performing in different markets?
To measure is to know…find out what your Digital Dominance score is now!
Time for HR to focus on employeesWritten by Dicitas
I recently read an article that in France it is now illegal for an employer to email an employee after working hours. The idea seems cripplingly parochial to me. Apart from the fact that if I cannot email a colleague I will just WhatsApp or dropbox them, it appears to align to the 9 to 5 mentality where employees are treated as all having the same disposition and needs.
Blog by Marieke Heikens, Dicitas Consulting.
Digital Innovation Summit III: 15 September 2016Written by Dicitas
For the third consecutive year, Dicitas Consulting will organize the Digital Innovation Summit on Thursday, the 15th of September 2016. The Digital Innovation Summit is an annual event presenting the latest thought leadership in digital trends, innovation and transformation.