Customer Journey Mining 1-2-3!
A company’s customers are the reason for its existence! This is the reason why many organizations have invested significant time and effort in designing customer journeys and optimizing the customer experience. A positive customer experience is essential, as it indicates how well a company meets the expectations of its customers.
Realizing the optimal customer experience however, requires a significant investment. Companies often lose sight of the relation between customer experience and the cost associated with realizing this. The best way to increase customer satisfaction and decrease operational costs simultaneously is to follow our ‘Customer Journey Mining 1-2-3! approach’.
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